Would it be cool to pass by a Billboard on a busy metro walkway or street and have it send you a message through to your Bluetooth cellphone? The message could be asking you to opt-in to something or be a single-question survey. No, this is not the "Minority Report" scene with Tom Cruise's eyes, but it's getting there.After all, the times when people are walking have been determined to be when some of us are most open to receiving new content (read: marketing messages). Nothing better than interrupting limited quiet time with a Bluetooth message, right? Seriously, this is a neat concept, but I'll hold back until it becomes more popular, if it does.
1. Oh, it's definitely a novel concept. :) I wonder how it will work. Can't wait for it.
Posted at 1:08AM on Aug 31st 2006 by Stephanie