With all the recent moves in the mobile multimedia space, is there a large challenge in front of the wireless industry to get folks to move their video habits off the standard television and onto the mobile handset? Will customers continue to bite?A recent report stated that 60% of the population still prefer to watch video on a standard television instead of over the Internet or via cellphone (big surprise). Although, it was also found in the same study that 26% of the population also said Internet access has changed the way they watch television and video.
This brings up the question -- will advertising continue to drop off the television airwaves and into new media and technologies? Perhaps -- perhaps not.
