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Motorola getting new marketing chief

Motorola is getting a new chief marketing officer, as former packaged goods expert Kenneth Keller has joined the company. Keller is a Procter & Gamble veteran who was recently responsible for development of the Heinz and Pringles brands globally among other large responsibilities.

Former Motorola marketing wunderkind Geoffrey Front -- who dies unexpectedly last November -- helped turn Motorola's fortunes around in a huge way. Newer designs like the RAZR, SLVR and others were influenced by Frost, as well as him doing away with highly-technical model names in place of names like the RAZR, KRZR, MOTOFONE and others -- something that other manufacturers still have not figured out for some reason.

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