Location assistance or Mobile TV -- what do customers prefer?
Posted Oct 31st 2006 1:45PM by Brian White
Filed under: Software, Applications, Location-Based Services

If you're a mobile customer -- and who isn't these days -- would you prefer to have location-based assistance (like directions or navigation) or mobile television service? If you had only one you could choose, most likely it would be location-based applications, based on a new study by In-Stat.
The research company
found that out of 1,000 early adopters of newer wireless features, only 15 percent had an interest in mobile television, where 53 percent had an interest in directions and mobile navigation services.
Carriers -- are you listening?
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